The success of banners as advertising tools does not only depend on the content of the banner. No matter how good it is, you can’t expect positive results right away. It is important that you decide where to hang the banner. It matters a lot because a banner placed in a bad location will just be ignored. When choosing the perfect place for your banner, consider these factors.
Number of people passing by
You have to study first the areas where you might hang the banner. Make sure that there are a lot of people passing by on a daily basis. You should check not only during rush hours when the density is expected to be high, but also during regular hours. You want more people to see the banner that you have put up. Try and avoid places located in a remote location where you can’t expect high traffic.
This is the downside of choosing a very popular location. You might have to pay more. This is true especially if you are going to put up banners in places where you have to pay for the banner space. If the area is more crowded, you can expect the cost to be higher. You need to check if it is cost-effective. After checking out the cost and the return value, you can decide whether it is worth doing or not.
Density of banners
You also have to make sure that there aren’t a lot of banners already hung in the area. The place might be crowded with people, but it is also crowded with banners. This means that no one will pay attention to your banner. They will be confused with so many banners in front of them. If the place is already crowded and your banner would be stuck in the middle of these banners, you should consider choosing another location.
Terms and conditions
There are areas that allow banners to be hung, and some of them are for free. The problem is that they have rules. For instance, they don’t allow you to put up a banner beyond a specified size. There are others that only allow you to put up a banner for a limited period of time only. In this case, you have to think again if it is really worth placing it there.
Once you have considered all these factors, you can go ahead and finalize your decision. Of course, you should also pay attention to banner printing and the quality of the banner that you will hang. You want to make sure that everyone will see the information that you want them to know about.